Google Vizier
Vizier is an internal Google service designed for optimizing machine learning models by tuning hyperparameters using black-box optimization techniques. Widely used across various Google ML projects, the Vizier team sought a rebrand to align its visual identity with the broader Google ecosystem and accurately reflect the product's functionality. Collaborating closely with the Vizier team, I delved into the product's intricacies to develop a brand that not only integrates seamlessly with other Google products but also effectively communicates Vizier's optimization capabilities. The result is a cohesive brand that embodies both Google's aesthetic and Vizier's functionality.
Branding + Visual Identity, Concept Development, Illustration
Client
Google Developer Studio
Role
Senior Designer
Support
Daniel Nicholas - Associate Creative Director
Rick Murph - Creative Director
Vizier does
01
Global optimization
02
Advises and coordinates
03
Simplifies complex data
Global optimization
Gathers information globally
Rearrange and organize data
Identifies more trustworthy results
Find the best solution
Help make things run smoothly
Advises and coordinates
Does the hard part
Organizes information
Gives instructions and counsels
The go-to expert/ liaison
Delivers the best solution
Simplifies complex data
Collects data
Organizes information/ rearranges data
Makes it easier to understand
Keeps things in sync
Takes on time-consuming task
Results
Enhanced Visual Alignment:
The new brand identity brought Vizier's look and feel closer to the established Google ecosystem. This visual alignment helped reinforce Vizier's connection to Google's suite of products and services, fostering a sense of cohesion and familiarity among users.
Improved Representation:
The rebranding ensured that Vizier's visual identity accurately represented its core functionality as a machine learning optimization tool. By conveying a clear and cohesive brand message, users gained a better understanding of Vizier's capabilities and value proposition.
Increased Recognition and Trust:
The cohesive brand identity established through the rebranding process contributed to greater recognition and trust among users. The alignment with Google's branding standards lent credibility to Vizier as a reliable and reputable tool within the machine learning community.
