Firebase Social Kit
Firebase, a widely-utilized app development platform by Google, recently underwent a brand refresh, prompting their social team to seek a cohesive set of resources aligned with the updated brand guidelines. Our objective was to furnish them with a versatile toolkit enabling the seamless creation of professional and on-brand assets for their social platforms. My responsibility entailed developing and delivering this comprehensive kit tailored to their needs. This kit encompassed backplates, stickers, framing devices, and headline guidelines, equipping their team with essential resources for consistent output. The kit enabled the Firebase social team to create professional, on-brand assets efficiently, enhancing brand recognition and credibility. It streamlined the asset creation process, saving time and effort for the team while maintaining a cohesive brand identity across social media channels.
Concept Development, Illustration, Motion Graphics, Social Campaign
Client
Google Developer Studio
Role
Senior Designer
Support
Jeremy Sie - Brand Lead + Animation
Veronica Thompson - Associate Creative Director
Rick Murph - Creative Director