Google Trends Video Kit
Google Trends, a platform that analyzes and highlights popular search queries, required a cohesive video kit for their YouTube series to ensure consistent and professional branding. My role involved creating a brand system based off their logo to develop key assets, including an animated logo, PiP framing device, lower thirds, transitions, thumbnails, an outro, and a backdrop for the set. This kit enabled the Google Trends team to produce polished and visually engaging videos while maintaining a cohesive brand identity. It streamlined the production process, reinforced brand recognition, and elevated the overall quality of the series.
Concept Development, Branding, Illustration, Motion Graphics
Client
Google Developer Studio
Role
Senior Designer
Support
Daniel Nicholas - Associate Creative Director
Misha Townsend - Motion Graphics
Peter Van Straten - Sound Design