VENN - Fall 2020 Campaign

VENN, a video game news and entertainment network, needed a brand campaign to release its new slate of programming for Fall 2020. However, there was no strong visual brand identity system that spoke true to who and what VENN was.

The challenge lay in creating an authentic visual design language that would connect with the gamer audience.

As Design Director, I worked with the Design team to develop a solution with nostalgia-invoking gamer iconography paired with a brutalist approach. It caught on like wildfire and later became the visual identity of the brand.

Branding, Concept Development, Creative Direction, Motion Graphics, Social Campaign