Radio Disney Country @ CMA Fest - Let The Girls Play

Let the Girls Play started as a new segment on Radio Disney Country that focused on country’s top and rising female artists. Hosted by Kalie Shorr and Savannah Keyes, the radio segment caught steam quickly and needed branding.

Given a logo (pictured left, & is no longer used) and little direction, concept development for the brand’s look began. Through the use of bright colors and organic shapes mimicking female curves, I created a design that spoke to the message behind the brand and kept women in mind throughout the entire process.

The new brand development was so well received that it was chosen to be the design direction for Radio Disney Country’s identity at the 2019 CMA Fest. I translated my original key art concept across all deliverables for the music festival, including stage design, posters, social media graphics, premiums, and more.

Branding, Illustration, Environmental Design, Experiential Marketing, Art Direction